Two weeks ago, I was being given on an
assignment to conduct an interview session with two respondents. In the
interview, we talked mainly about 'Discounts' and I had to get the feedbacks out
of the two interviewees regarding on their personal opinion and thoughts for
'Discounts'.
The first interviewee I had interviewed was, Encik Herman
Iskandar Mohamad Kamarudin. He was an old neighbour of mine at my previous
house. Encik Herman is 46 years old this year and works as a policeman. Through
the interview session with him, we shared information on how did he get to know
about discounts, from who did he get to know the word discount, and what is his
opinion on the discount sales promotion techniques. While conducting the
interview with him, I noticed that he likes to take his sweet time thinking of
how to convey his respond in phrases by speaking slowly, with a deep solemn
voice and answered me back with most of his flashback on passed happenings.
Throughout the interview session with him,
I couldn’t grab whole of much key points from him as he does not stress on much
of the main points for discounts, when being asked on a question. I had to
struggle to jumble up more detailed questions to make him speak out more on his
thoughts. Basically, he supports the discount sales promotion techniques being
done in our country
For my second respondent, he is a business
consultant, Mr Kok Chiang. Mr Chiang is my mum’s colleague and I took the
initiative to approach him during his lunch hour. I would say that Mr Chiang is
a highly educated person and he shared with me on both good and bad about
discounts from his personal thoughts. Through this interview session with Mr
Chiang he provided me a lot of information and sharing regarding on discounts.
From this interview session, Mr Chiang has negative
thoughts on discounts as he did mention in his interview that discount is a bad
thing in his opinion. The reason is because he feels that discounts are for
people who do not know much of the things are worth and are easily attracted to
get the product at a cheap price.
Apart from that, there are also a few types of
errors that occurred when conducting the interviews. Non-response error did occurred
when I was having an interview with Encik Herman. As we were conducting the
interview, refusal did occur as he did not really provide much detailed
information on the discounts. He shared more of his life experience compared to
providing more detailed information about discounts. In addition, self-selection
bias also did occurred. Encik Herman was more towards over-representing extreme
position when I was conducting the interview session with him. The reason is simply
because, he tend to out spoke on the questions that I asked him by replacing
with his family lifestyle.
In conclusion,
the interviews are being carried out nicely and results are also quite
satisfied.
(498 words)
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